Blog

I am not worried about the savvy relocation-oriented brokers, relocation departments, and agents. I am worried that the relocation companies and their clients don’t completely understand the ramifications if they don’t take action to adjust their policies right now. Read on to see how some of these scenarios might play out if every industry stakeholder doesn’t work together to create a transition that should be seamless for the transferees.

Prepare, inform, educate, know your worth, and stay engaged in the rapidly changing dynamic of the NAR compensation settlement. There are things you can focus on in your department and your company to make your voice heard and prepare your agents, clients, and industry partners for the changes to come.

If you want to remain relevant in your company, the relocation department leadership and staff roles should evolve. Most of all, you need to show your value to leadership and sources of business. We tend to handle things and move on. They have no idea what running a thriving department is like. You need to tell them.

When I speak with industry professionals right now, I can feel the anxiety through the phone. There are so many unknowns, and it is wearing on everyone. We can twist our hankie and wait for this to pass or take action. Waiting may mean someone else will make decisions for you.

The broker-to-broker referral process is evolving quickly. Brokers, Relocation Directors, and those who run networks need to look at how they can continue to offer value to the agents and their clients. In the new world of self-service and real-time assistance and information, it’s time to transform how we help our agents and their clients find an agent out of our market area.