Blog

While the illusion of big money and a flexible schedule may draw people into the real estate business, service usually keeps them in it. When you peel back the layers, the heart of real estate comes down to service. And that service translates into providing the American dream of homeownership. A home is where we raise our family and make our memories. We have an opportunity to rebrand our industry to appeal to young talent. But that means supporting them and creating a roadmap.

We humans love a good show.  A great concert. A show on Broadway. A magic show in Vegas. A professional sporting event. A moving backstory on a hero. Anything or anyone who takes us away from the everyday humdrum of our lives to excite, inspire, or entertain us. But sometimes, the glitz is just glitz and offers nothing of real substance. Perfect your authentic message and leave the showmanship behind.

Well, we lived through August 17th. Many of you have been preparing for months. Your vetted forms are hopefully locked in, and while we are still in a bit of a trial-and-error phase, it is time to let the consumers do their thing based on how they react to the new requirements and options. But what about the relocating customer ... expect the unexpected.

I hear of more layoffs each day, many of whom are people in the twilight of their careers. There is nothing worse than someone else trying to dictate when we retire. So, grieve for a minute and move on. It’s up to you the path you take.

Real estate companies, relocation department leaders, and agents have an opportunity to create a ‘category of one’ by reinventing themselves and establishing new standards that are uniquely theirs. There is no better time to differentiate yourself and your brand. Consumers and our sources of business are looking to professionals for guidance. Set yourself apart and become a ‘category of one.’