Blog

Waking up to the news on Monday about Compass buying Anywhere (Century 21, Coldwell Banker, ERA, BH&G, Sotheby’s International, and Corcoran) definitely was not on my bingo card. I have a lot of opinions on how this all may play out. No matter what side of the fence you are on, you can use this news to your benefit.

I’ve been thinking a lot about making people feel seen and heard. It comes down to the importance of building loyalty to a brand and to you. You are the embodiment of your personal brand and your company's brand. So how can we set ourselves apart to ensure happy customers and repeat business?

September and October are ideal months to focus on setting the stage for 2026. Once mid-November hits, everyone has mentally checked out for the holidays. Even if you don’t plan on executing any new programs and services until the new year, now is the time to create them.

We have a complacency problem in our industry right now. People are hoping things will go back to how they were, or it seems many are settling for doing the bare minimum. The volume of business we enjoyed in the past may never return due to many factors that have created the perfect storm.

So, I did a thing. I got my hip replaced on Wednesday, August 8th. While I had lengthy discussions about it with family and friends, and I alerted my clients, I debated going public with it. But I started seeing similarities to the ‘service’ I received and what we deliver in our own industry so I felt I needed to talk about it.